The Wii Still the Buzz of the Net

Paul Sinclair • Sep 13, 2007 • Comments ()

It appears that the Wii is still proving to be the buzz topic on the web right now, according to market research firm BrandIntel's Top Video Game Console Report: Consumer Insight Monitor.

“In the videogame space, we find that gamers are fairly enthusiastic when they like a product,” says Alan Dean, BrandIntel VP of business innovation.

Some may wonder just how scientific this is, but BrandIntel's methods are nothing new, and utilise a method of market research pioneered by search engine companies. BrandIntel uses a combination of data-mining search results across discussions forums etc and staff to screen and tag the comments the technology has flagged up. What results is some powerful data which can be used in predictive reporting such as consumers Intent to Purchase illustrated in the graph below.

Source: [Next Gen Biz via Kotaku]