Gamers and Gearheads Unite with Nintendo's First Appearance at the LA Auto Show
Nintendo Teams Up With Famed West Coast Customs for a Special Project at Major Automotive Trade Show
WHAT:
Nintendo will be making an unlikely pit stop at the 2011 LA Auto Show, marking the video game company's first-ever appearance at an automotive trade show. Members of the media are invited to an exclusive presentation by Nintendo of America President Reggie Fils-Aime and special guest Ryan Friedlinghaus, founder and CEO of West Coast Customs, to unveil an exclusive collaboration between the iconic gaming brand and one of the most recognized names in the custom automotive industry.
The presentation will take place during the LA Auto Show's Nov. 17 Press Day at 12:10 p.m. Consumers will also be able to visit the Nintendo booth from Nov. 18-27, when the show is open to the public.
WHO:
Nintendo of America President and COO Reggie Fils-Aime and founder and CEO of West Coast Customs, Ryan Friedlinghaus
WHEN:
Media Presentation
Thursday, Nov. 17, 2011
12:10-12:35 p.m. (please arrive at noon)
Members of the Public
Nov. 18-27 (visit www.laautoshow.com for show hours)
WHERE:
Los Angeles Convention Center
West Lobby
1201 S. Figueroa St.
Los Angeles, CA 90015
VISUALS:
On-stage presentation by Nintendo of America President Reggie Fils-Aime and the founder and CEO of West Coast Customs, Ryan Friedlinghaus
B-roll available upon request
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