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EA Announces first Hasbro Titles in Development

PLAYERS CAN COLLECT, BLAST, DEAL OR SPELL THEIR WAY TO VIDEO GAME FUN!

Littlest Pet Shop, NERF, Monopoly and Yahtzee among First Franchises to Hit a Variety of Game Systems, Online and Mobile under EA and Hasbro Agreement

EA Casual Entertainment today announces its first step in transforming the interactive family entertainment landscape with its initial slate of Hasbro games in development on a variety of game consoles, mobile devices and for online play. These games provide new ways for families to build relationships through digital entertainment with some of world’s greatest brands. The first Nintendo Wii and DS titles that will be available this fall are Littlest Pet Shop, and NERF "N-Strike," both in production at EA’s Salt Lake Studio. EA also is developing new Monopoly and Scrabble (in North America) titles for multiple platforms, as well as other titles that will be announced later this year.

Mobile gamers can already experience the fun of Scrabble (in North America) and Yahtzee Deluxe on their phones. Starting this spring, EA Mobile will introduce the next generation of classic Hasbro titles. The first games in this exciting new expansion include MONOPOLY Here & Now, Trivial Pursuit, RISK, and Yahtzee Adventures, a re-invention of the classic dice game.

For online web play EA’s Pogo.com is developing engaging, authentic online experiences for Monopoly and Yahtzee as fun, multiplayer experiences. Trivia fans can look forward to the much anticipated launch of Trivial Pursuit this fall. Additionally, Pogo.com is launching two connected downloadable titles, Operation and Pictureka, which can be played offline or players can connect online on Pogo for bonus features and the social experience of playing the game with others. With more than 13 million visitors a month, the pogo.com community delivers a unique online experience for family and friends to connect and play these hugely popular Hasbro games together in the virtual world.

"EA and Hasbro want to give families new ways to enjoy games; we want give them a new way to come together, connect, spend time and have fun around the TV or online," said Chip Lange, Vice President and General Manager of EA’s Hasbro Studio. "Bringing the spirit of these games to life as video games has allowed us to create really unique and creative experiences for families and friends of all ages to enjoy together at home or online."

"We are thrilled that together we are bringing our great toys and games to life in the digital world and providing consumers with new and dynamic ways to enjoy our amazing brands," said Mark Blecher, Hasbro’s Senior Vice President of Digital Media and Gaming.

At Hasbro’s Toy Fair showcase in New York February 17-19th, EA will unveil Littlest Pet Shop on the Wii and DS, NERF "N-Strike", and EA Mobile’s Scrabble, Yahtzee Adventures and Monopoly Here & Now.

EA HASBRO TITLES IN DEVELOPMENT INCLUDE:

Littlest Pet Shop for Wii, DS and PC, scheduled to ship Fall 08

Littlest Pet Shop brings the magic of owning your own pet shop to your home. EA brings the quirkiness and cuteness of the popular Hasbro girl’s brand to life in a new digital world. Players can explore three unique environments as they unlock new pets, playsets, accessories and more.

Players will discover magical moments of delight as they build relationships with their pets. This game is the next must-have addition to fans growing Littlest Pet Show collection. Add to the ultimate Littlest Pet Show collection with three different versions of the Nintendo DS game; each with unique pets.

NERF “N-Strike” for Wii and DS, scheduled to ship Fall 08

Become the master of mayhem in the first NERF blaster action game. In a world created to be the perfect landscape for NERF pandemonium, players can wreak havoc and perfect their blasting skills or challenge friends to clashes with both single and multi-player game modes. With the brand new custom NERF blaster, players can then take the action outside as their controller transforms to fire actual NERF darts!